Philip Morris International has been looking for IT experts… with the help of Ancymony. The organisation launched an employer branding campaign for 3 markets.
Working with Ancymony was not only easy but their creative outputs were very good. We loved the design ideas and A/B tested them both. Ancymony collaborated with our production agency to publish the assets on social and digital media. The campaign has been successful in building awareness of PMI to IT talent in three markets – with over 14 million impressions delivered and nearly 20,000 clicks to date
Lynne Ellis-Parker, PMI.
Winning the recruitment campaign tender for PMI’s IT department was a fascinating challenge for us. We prepared a strategy, conducted research to understand the motivations of potential candidates, and created engaging communication assets for them. Modern design and copywriting expressed the company's values and made the campaign fresh. We focused on authenticity and openness, which made our communication distinctive and attractive
Emilia Czerwiec, business unit manager & creative lead, Ancymony
